Five opportunities for local cosmetics
China's cosmetics industry has entered a stage of full competition, the competition between enterprises is no longer a point to point or face to face competition, and has evolved into a comprehensive, three-dimensional competition. However, in the presence of multinational companies also have their own risks, weaknesses and pressure, we do not have no chance.
Industrial combination, interdisciplinary penetration.
In recent years, medicine, the problem of advocating discipline in the field of cosmetics is playing an increasingly important role, not only in the professional line, in the daily chemical line is no exception. The main reason for this phenomenon is that at this stage, the medical, beauty (professional line) and the mutual penetration between the increasingly strong. In addition to the cross between disciplines, professional lines and the product line between the penetration will also bring a lot of opportunities for enterprises.
Changes in consumer behavior. Analysis of the data provided by the new generation market monitoring agency, the Chinese market and media research, CMMS2004 found that Chinese consumers have undergone significant changes in cosmetic consumption. This change is mainly reflected in three aspects: one is the consumer of cosmetic product consumption experience more and more rich, perceptual knowledge is more and more strong; two of consumers in the choice of cosmetics brand to pay more attention to their feelings; the three is the change of consumptive environment lead to the product life cycle is getting shorter.
New business opportunities in emerging markets. The so-called emerging markets with new opportunities should at least have the following two conditions: the first is the market demand, the great growth rate; the second is the market the enterprise can provide products in quantity and selectivity are obviously insufficient. In this way, when a large amount of money into, a high profit emerging markets will gradually form. Industry experts believe that in the next few years, children and the elderly cosmetics consumer market is expected to become the emerging markets of the cosmetics industry.
Re understanding of sales channels. China's two or three line market, the huge consumer base determines that this is a market that can not be ignored, at present, multinational collective channel sink. Industry experts believe that the two or three market in the future will still be the base for the survival of local brands, in addition to price advantage, channel advantages, to create new advantages in order to maintain their position. At the same time, consumers in the purchase of large cities are also changing. Direct sales, monopoly, e-commerce and other new channels are quietly expanding their influence.
New raw material breakthrough. At present, the main raw materials of cosmetics, biological agents, bioactive extracts, natural plant additives, have replaced the raw materials extracted from animals and become the mainstream of global cosmetics manufacturers. Industry experts believe that, in terms of science and technology, there is no real sense of Chinese herbal cosmetics. But the concept of Chinese herbal medicine is undoubtedly the most easy to find a breakthrough point in terms of raw materials. If science and technology can be improved, ten years later, the concept of Chinese herbal medicine may become the mainstream concept of the world.